Fields and Company - Sales & Marketing Consulting

Articles by Brenda G. Fields:

Direct Sales: Getting the biggest bang for your buck
(Mar. 2008) - new!

Brenda Fields Named President of HSMAI’s Big Apple Chapter
(Feb. 2008)

HSMAI Announces Brenda Fields of Fields & Company Among its 2007 "Top 25 Most Extraordinary Minds in Sales & Marketing"
(Dec. 2007)

Putting the "Hospitality" back in the Hospitality Industry
(Oct. 2007)

It’s 2007. Do You Know Where Your Hotel Sales People Are?
(Jan. 2007)

The Top 7 Habits of Highly Effective Sales People
(Jan. 2007)

What Women (Really) Want
(Aug. 2006)

Sales Incentive Plans: Hotel Owner's Friend or Foe?
(May 2006)

Want Better Results? Then Expect Better Sales People
(Feb. 2006)

Creating Results: Strategy vs. Knee-Jerk Reactions
(Jan. 2006)

A How to Create Award Winning Ads (Yes, Even on a Budget)
(Sep. 2005)

A Primer's Guide to Understanding and Maximizing Your Hotel Web Site
(Jan. 2005)

David and Goliath: How Independent Hotels Can Successfully Compete with the Large Chains
(Oct. 2004)

Catering Sales in Boutique Hotels: How to Maximize Revenues and Optimize Sales Productivity
(Jul. 2004)

The New Market Segmentation and Pricing Model for Independent Hotels
(May. 2004)

Room Configuration - Are Your Rooms Configured for the Best and Highest Use?
(Jan. 2004)

Direct Sales: What to expect from your sales people and how to get results
(Aug. 2003)

How to Survive in a Down Market - Getting Back to the Basics
(May. 2003)

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1011 Smithfield Road, Millerton, NY 12546 :: T 518.789.0117 :: F 518.789.0118 :: brenda@fieldsandcompany.net