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As founder of Fields & Company, Brenda has applied
the formulas for success she developed over the years
to assist owners in achieving targeted revenue results.
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She brings a unique perspective and an ability to fully understand
each client's challenges, honed from a two decade-long record of
unparalleled success in the hospitality industry.
Industry leaders
and innovators ranging from Ian Schrager to real estate developer
Harry Macklowe have benefited from Brenda's distinctive combination
of strengths: to analyze and manage every detail of a project
while never taking her eye off the bigger picture.
Brenda has worked in senior marketing positions and has consulted
for hotels, resorts and hotel companies around the world,
including five-star, luxury boutique properties, 2,000 room hotels
and conference centers, as well as some of the largest real estate
development companies in the U.S.
Brenda is President of the Big Apple Chapter of HSMAI (Hospitality Sales and Marketing Association International), serving a membership of over 500. She recently was named as one of the recipients of the prestigious "Top 25 Extraordinary Minds in Sales and Marketing" award by HSMAI. In addition, Brenda received HSMAI's "The Best of the Best" award for her committee’s work on Awards and Recognition.
She currently serves as a member of the Editorial Board of National Hotel Executive; is on the Advisory Board of Boutique Hotels and Resorts; contributes regularly to international publications Hotels Online, Hotel Resource Weekly Network News, and 4Hoteliers and is a member of the Real Estate Board of New York.
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