- Development of strategic
marketing plans for independent
boutique hotels
and resorts.
- Hotel and resort concept
development and preopening
positioning and
marketing strategy.
- Re-positioning strategy to
acquire new customers or
change customer base.
- Branding and corporate
identity consulting and
development.
- Sales and reservations
training.
- Selection and coordination of
marketing and sales partners,
including advertising
and public relations agencies
as well as reservations and
representation firms.
- Food and beverage consultation;
marketing plans and
development for restaurants,
bars and catering operations.
- E-marketing campaigns and
strategy.
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- Customization of yield management
programs (rate
management and pricing
strategies); development of
market mix, rate structure
and policies for hotel rooms.
- Development and execution
of strategies to grow
groups/meetings business.
- Destination consultation to
fully develop urban and suburban
conference centers
and mixed use sites.
- Development of sales and
marketing strategies to
successfully impact business
during off-season and need
periods.
- Real estate and mixed-use
development consulting.
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