- Strategic Marketing Plans
- - Positioning/Re-positioning
- - Pricing
- - Market Segmentation
- - Competitive Analysis
- - Budgeting
- Branding and concept development
- Direct sales structuring
- - Staffing
- - Responsibilities
- - Goals
- - Prospecting
- - Administration
- - Tracking production
- - Reports
- Sales Action Plans
- - Goals
- - Target segments
- - Prospecting
- - Account development
- Catering Sales Structuring
- - Positions
- - Responsibilities
- - Target segments
- - Goals
- - Prospecting
- - Administration
- - Forecasting
- Sales and Reservations training.
- Pre-opening Positioning and Strategy.
- E-marketing campaigns and strategy.
- Branding and Corporate Identity Development
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- Incentive plans development and implementation
- Selection of
marketing and sales partners (advertising and public relations
agencies and reservations and representation firms).
- Food and Beverage Consultation; marketing
plans and development for restaurants, bars and catering operations.
- Yield Management Programs
- - Rate management and pricing strategies
- - Development of market mix
- - Rate structure and policies for hotel rooms.
- Development and execution of strategies to grow
groups/meetings business.
- Destination consultation for urban and suburban
conference centers and mixed use sites.
- Development of sales and marketing strategies to
impact business during offseason and need periods.
- Real estate and mixed-use development consulting.
- Management company selection
- - RFP to targeted companies
- - Analysis of best fit
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